We are a team of marketing specialists. When we first started our individual journeys, going digital was almost non-existent to the mainstream, and that also meant that everything was still very much about the conventional methods of marketing -- TV, Radio, Print, Outdoor. These are areas that we have deep expertise in, and what we have spent much of our careers perfecting.

 

However, the Internet came along and redefined what marketing was all about. It made such a seismic shift in the way businesses were run, how we consumed information, and how people communicated. We realised that this was going to be the new normal and the disruptive, innovative force of digital technology would only intensify and not go away. 

 

So we decided that in order to continue to be amazing with what we do, we had to not only keep up, but stay ahead of the curve as we fiercely adopted new ways of doing old things. Since then, we have made it our core strategy to go-to-market when ripples are just being formed -- because we want to be ready to ride the wave when it comes.

 

That is what sets us apart from the rest.

 

The logic is simple. We believe that when you're an early mover, you won't have to struggle for just a tiny fraction of the already crowded marketplace.

 

When you're ahead, you don't need to go the market. The market will come to you.